Lifestyle TVs

Everything a picture frame does for you, The Frame does more beautifully. Modern Frame Design The Frame's minimalist-inspired design blends flawlessly with your interior. It's slimmer, more toned and a monochrome finish on the back creates a sophisticated look from every angle. Connect the One Invisible Connection cable and discover what makes The Frame a modern masterpiece—on or off.

360 All-Round Design. Enjoy the view of your TV from all angles—and we don't just mean the display. The Serif looks beautiful from front to back, side to side and can decorate just about anywhere you put it. Let The Serif elegantly symphonise with your space. Matte Display. The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching. Detachable stand. Place The Serif anywhere in the room. The Detachable Stand allows you to remove the legs and move it around from room to room, making it all the more versatile. 100% colour Volume & HDR 10+. Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% colour Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyses each scene frame by frame to adjust the brightness level for optimal portrayal.

TV when it's on. Art when it's off. World's No.1 TV brand 15 years running Designed to look like a frame

Everything a picture frame does for you, The Frame does more beautifully. Modern Frame Design The Frame's minimalist-inspired design blends flawlessly with your interior. It's slimmer, more toned and a monochrome finish on the back creates a sophisticated look from every angle. Connect the One Invisible Connection cable and discover what makes The Frame a modern masterpiece—on or off.

Everything a picture frame does for you, The Frame does more beautifully. Modern Frame Design The Frame's minimalist-inspired design blends flawlessly with your interior. It's slimmer, more toned and a monochrome finish on the back creates a sophisticated look from every angle. Connect the One Invisible Connection cable and discover what makes The Frame a modern masterpiece—on or off.