SAMSUNG 43" The Serif QLED 4K Smart TV

360 ALL AROUND DESIGN: Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it.

MATTE DISPLAY: Get clear colors at any time of the day. The Matte Display drastically reduces light reflections on The Serif so you can always enjoy what you're watching to the fullest.  

DETACHABLE STAND: Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

VIVID, REALISTIC COLORS: Quantum Dot technology produces 100% Color Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyses each scene frame by frame to adjust the brightness level for optimal portrayal.

CONTENT THAT MATCHES YOUR MOOD: Transform your Serif to match your needs and surroundings. Forget black screen and use it to display weather, date, news headlines, pictures, or even refined artworks of Bouroullec.